Viscose speciality fibers manufacturer Kelheim Fibres is partnering with TextileGenesis, an award-winning traceability platform that creates radical transparency from fiber-to-retail and ensures authenticity and provenance of sustainable textiles against generics.

“Our wood-based fibers are an environmentally friendly basis for sustainable textiles – it’s just that consumers often don’t know what’s behind their garments. But they need to know it’s in their hands to minimize the ecological footprint of the textile industry. Transparency and traceability are the foundation that enables consumers to make informed decisions,” says Dr. Marina Crnoja-Cosic, director new business development at Kelheim Fibres.

TextileGenesis uses blockchain technology to track and verify the use of sustainable fiber all the way from fiber to garment. A digital fibercoin ensures transparency and reliability throughout the entire production line and beyond.

Amit Gautam, founder & CEO at TexileGenesis, says:”Fashion and textile value chain is undergoing major transformation driven by sustainable materials, shifting consumer demand for sustainable products, and increasingly stringent regulations on transparency. Great to see Kelheim moving the industry forward by actively participating in the traceability journey”.